Anchor Logo for Cambridge's Balloonfest

After a number of years working with Cambridge PTO on branding and materials for its annual fundraiser—Balloonfest—Core Creative recommended creating an anchor logo for the event. What is an “anchor logo”? It’s a consistent brand and logo that builds trust and recognition over time. It helps to establish, in the audience’s mind, that it is a recurring/annual event. Anchor logos should be updated annually (with details, colors and design elements) to compliment the year’s theme. Otherwise, the brand will become stale over the years, and it will not give students/sponsors anything to anticipate marketing-wise. We present the anchor logo for Cambridge’s Balloonfest and we look forward to sharing the 2025 theme with everyone soon!