Focal Point Newsletter by Core Creative!

An important way for a business or organization to stay connected with clients and supporters is through a regularly scheduled e-newsletter. Recently, Core Creative helped Focal Point Vision launch a quarterly newsletter. When creating a newsletter there are a number of points to keep in mind. 1) Be on-brand and have a consistent look and feel 2) Have a strong call-to-action or share pertinent/timely information 3) Ensure link accuracy and proper formatting 4) Curate the optimal distribution list and ensure it is being distributed properly to ensure the highest open rate. Have you thought about starting regular communication with your clients? Core Creative can help!